BookResorts™ is an independent travel network offering over 100,000 hotels worldwide.is an independent travel network.

The Gwen, Michigan Avenue Chicago Chicago, Illinois
Book Now Or call, 24/7+1 (888) 605-1350
Rooms & Suites Dine & Drink Activities Gallery FAQs
Ready to book?Lowest online rate, free perks and upgrades.Book nowCall 24/7 · 888-605-1350
Hotel comparison guide

The Gwen, Michigan Avenue Chicago vs Loews Chicago Hotel

The Gwen, Michigan Avenue Chicago is an Art Deco–style Luxury Collection hotel on the Magnificent Mile with rooftop dining and an all-ages, boutique feel; this guide is for shoppers, couples and families who want a landmark, design-forward downtown stay. Loews Chicago Hotel is a polished 4.5-star downtown luxury hotel near the river and lakefront; read on if you want a larger, modern property with conference facilities and a central walkable location.

Updated · about 0.5 km apart (roughly 0.3 mi)

Pink sofa and gold metal screen in the lobby lounge at The Gwen, Michigan Avenue Chicago

The Gwen, Michigan Avenue Chicago

Art Deco · Rooftop dining · Boutique-size (311 rooms)

Best for shoppers and travelers who want an Art Deco boutique stay steps from the Magnificent Mile and a lively rooftop scene.

See rooms & suites
Loews Chicago Hotel, Chicago, Illinois

Loews Chicago Hotel

Sleek 4.5-star · Large property (400 rooms) · Conference-ready

Best for guests who want a contemporary, full-service downtown hotel with large meeting space and a convenient Riverwalk/lakefront location.

Quick Verdict: The Gwen, Michigan Avenue Chicago vs Loews Chicago Hotel

When The Gwen wins: choose The Gwen if you want a smaller, design-forward hotel with direct access to The Shops at North Bridge, rooftop dining and an intimate, landmark setting for shopping, city views and special-occasion dining.

When Loews Chicago Hotel wins: pick Loews when you need more rooms, larger event/conference facilities (25,717 sq ft of meeting space listed), a 24-hour business center and easy access to both the Chicago Riverwalk and lakefront trails.

Bottom line: both are solid downtown luxury choices — The Gwen is the boutique, Art Deco option for Magnificent Mile access and rooftop atmosphere; Loews is the bigger, modern downtown hotel better suited to meetings, larger groups and guests prioritizing river/lakefront proximity.

Call +1 (888) 605-1350Book The Gwen, Michigan Avenue Chicago

The Gwen, Michigan Avenue Chicago vs Loews Chicago Hotel – At a Glance

Side-by-side facts for The Gwen, Michigan Avenue Chicago and Loews Chicago Hotel
CategoryThe Gwen, Michigan Avenue ChicagoLoews Chicago Hotel
Overall vibeArt Deco landmark boutique with rooftop scene and curated diningContemporary 4.5-star downtown luxury hotel, larger and business/event oriented
Location521 North Rush Street — half a block off Michigan Avenue, direct access to The Shops at North Bridge455 North Park Drive — steps from Chicago Riverwalk and within easy walk of Michigan Avenue and the lakefront
Size (rooms)311 rooms, including 34 suites400 guestrooms
Ages / policyAll-ages property; booking guest must be 21+ to check in
Pools / beach accessNo on-site pool; Oak Street Beach is a walkable city beach nearbyWheelchair-accessible pool listed in supplier amenities; lakefront trails and Navy Pier are walkable
Restaurants & barsKostali (Mediterranean), Upstairs at The Gwen (rooftop American), Tipsy Tea and a lobby barOne main restaurant, a coffee shop/cafe and a bar/lounge; room service during limited hours (supplier listing)
Spa / wellnessNo full-service on-site spa; in-room massages can be arranged; 24-hour fitness center with Tonal & Peloton bikesFitness facilities and wellness offerings listed (24-hour fitness); on-site full-service spa: Not published
Known forLandmark 1929 McGraw-Hill Art Deco building, rooftop terrace and Magnificent Mile accessCentral location near Chicago Riverwalk and lakefront, large meeting/conference space
Event & meeting spaceAround 15,901 sq ft across multiple ballrooms and rooftop terraces (wedding-capable spaces)Conference space of 25,717 sq ft (2,389 m²) and sizeable ballroom/banquet facilities
Wi‑Fi & businessComplimentary basic Wi‑Fi; business services and express check-out

A Look Inside The Gwen, Michigan Avenue Chicago

The Gwen, Michigan Avenue Chicago: rooms & suitesRooms & suitesThe Gwen, Michigan Avenue Chicago: diningDiningThe Gwen, Michigan Avenue Chicago: spa & wellnessSpa & wellness
See all photos →

Location: Magnificent Mile boutique vs river/lake convenience

The Gwen, Michigan Avenue Chicago – Location

The Gwen sits half a block off Michigan Avenue with direct access to The Shops at North Bridge and immediate shopping and restaurant options.

  • Address: 521 North Rush Street — steps from Magnificent Mile shopping and upscale boutiques.
  • Short walks to Chicago Riverwalk, Millennium Park and Navy Pier; terrace and rooftop offer skyline views.
  • Direct enclosed lobby access into The Shops at North Bridge for indoor shopping.

Choose The Gwen for the closest shopping and a landmark Magnificent Mile position.

Loews Chicago Hotel – Location

Loews Chicago Hotel is centrally located near the Chicago Riverwalk and within an easy walk of Michigan Avenue and the lakefront.

  • Address: 455 North Park Drive — about a 5-minute walk to the Chicago Riverwalk and Michigan Avenue.
  • Within walking distance of Millennium Park, Navy Pier and Lakefront Trail.
  • Good CTA access and walkable connections for sightseeing and dining along the river and lakefront.

Choose Loews when you want a central downtown base with quick river and lakefront access.

Rooms: boutique layouts vs larger modern inventory

The Gwen, Michigan Avenue Chicago – Rooms

The Gwen offers 311 rooms in an Art Deco landmark conversion with 34 suites and several terrace suite options.

  • Room types include Superior Room, Deluxe Room, Grand Room, Junior Suite and multiple terrace suites.
  • Complimentary basic Wi‑Fi is standard; rooms include modern bedding and landmark details.
  • Smaller overall inventory gives a more intimate feel and more boutique-style service.

Pick The Gwen for design details, terrace suites and a boutique room count near the Magnificent Mile.

Loews Chicago Hotel – Rooms

Loews has 400 guestrooms across a contemporary, larger hotel footprint with a wide range of premium and accessible room types.

  • Room types listed include Premium Room, Grand Room, Superior Room, Junior Suite and multiple lake-view suites (e.g., Suite, 1 King Bed, Lake View).
  • Many accessible room configurations are available (roll-in shower, hearing-accessible options).
  • Larger inventory suits groups, meetings and guests needing specific accessible options.

Pick Loews for a broader range of room types and accessible configurations in a larger hotel.

Dining & drinks: rooftop character vs a single full-service restaurant

The Gwen, Michigan Avenue Chicago – Dining & drinks

Dining at The Gwen centers on rooftop American dining and Mediterranean lobby-level cuisine with seasonal rooftop programming.

  • Upstairs at The Gwen — rooftop restaurant/bar serving breakfast, brunch and dinner with skyline views and seasonal late hours.
  • Kostali — Mediterranean restaurant on the lobby level (reservation required) with a Smart Casual dress code.
  • Tipsy Tea and weekend rooftop events add a distinctive, social dining scene.

The Gwen is stronger for rooftop nights, diverse on-site venues and culinary personality.

Loews Chicago Hotel – Dining & drinks

Loews lists one main restaurant, a coffee shop/cafe and a bar/lounge; room service is available during limited hours.

  • Supplier listing notes one restaurant plus a coffee shop/cafe and bar/lounge for drinks.
  • To-go breakfasts are available daily for a surcharge; room service is offered during limited hours.
  • Dining choices will be adequate for most guests but fewer distinct on-site restaurant concepts than The Gwen.

Choose Loews when you want a straightforward full-service hotel restaurant setup and convenient on-site dining.

Pools & signature amenity: rooftop terrace vs larger property amenities

The Gwen, Michigan Avenue Chicago – Pools & signature amenity

The Gwen does not have an on-site swimming pool; its signature amenity is the rooftop terrace and related seasonal programming.

  • No indoor or outdoor pool on site — guests walk to nearby Oak Street Beach or lakefront for beach access.
  • Rooftop terrace, fire pits and seasonal events like Tipsy Tea and Camp Lux create the hotel's signature social space.
  • Rooftop terraces also function as event spaces for small weddings and receptions.

If a pool or on-site beach is a priority, The Gwen is not the right pick; the rooftop terrace is its standout amenity.

Loews Chicago Hotel – Pools & signature amenity

Loews lists a wheelchair-accessible pool among its amenities and features a rooftop terrace as well.

  • Supplier amenities include 'wheelchair-accessible pool' and a rooftop terrace.
  • Loews' location makes lakefront trails and Oak Street Beach walkable options for outdoor water access.
  • Property size supports larger seasonal or guest-programming amenities compared with a boutique hotel.

Choose Loews if having a hotel pool plus easy lakefront access matters to you.

Wellness, nightlife & events: fitness and meetings

The Gwen, Michigan Avenue Chicago – Wellness, nightlife & events

The Gwen focuses wellness on a 24-hour fitness center with Tonal and Peloton gear and on curated nightlife via the rooftop bar.

  • 11th-floor, 24-hour fitness center with treadmills, Tonal, two Peloton bikes and free weights.
  • Active rooftop nightlife (Upstairs at The Gwen) with live jazz nights and seasonal firepit programming.
  • Event space across ballrooms and terraces suited to weddings and smaller conferences.

The Gwen is ideal for travelers who want a hotel with fitness equipment and a lively rooftop bar rather than extensive wellness facilities.

Loews Chicago Hotel – Wellness, nightlife & events

Loews provides 24-hour fitness facilities and large-scale meeting and conference amenities for business and events.

  • 24-hour fitness center listed; supplier listing highlights a 24-hour business center as well.
  • Extensive conference space (25,717 sq ft / 2,389 m²) supports large meetings and banquets.
  • Concierge services, valet parking and on-site event services cater to business and group travelers.

Pick Loews for conferences, business travel or when 24-hour business/fitness facilities and larger event capacity are priorities.

Who Wins? Best Pick by Travel Style

Best for Magnificent Mile shoppers
Chandelier and blue lounge chairs around a sculpture in The Gwen lobby

The Gwen, Michigan Avenue Chicago

The Gwen — direct lobby access to The Shops at North Bridge and steps from Michigan Avenue boutiques.

Best for meetings & conferences
Loews Chicago Hotel, Chicago, Illinois

Loews Chicago Hotel

Loews Chicago Hotel — about 25,717 sq ft of conference space and a 24-hour business center.

Best rooftop dining & nightlife
Pink sofa, gold screen and mirrored bar visible in The Gwen lobby seating area

The Gwen, Michigan Avenue Chicago

The Gwen — Upstairs at The Gwen rooftop restaurant, fire pits and seasonal events like Tipsy Tea and Camp Lux.

Best for larger groups and accessible rooms
Loews Chicago Hotel, Chicago, Illinois

Loews Chicago Hotel

Loews Chicago Hotel — bigger room inventory (400 rooms) and many accessible room configurations listed.

Frequently asked questions

The Gwen, Michigan Avenue Chicago vs Loews Chicago Hotel: FAQs

See all FAQs →
Which hotel is closer to Michigan Avenue shopping?

The Gwen is steps from the Magnificent Mile with direct access to The Shops at North Bridge; Loews is an easy walk to Michigan Avenue but not as immediate.

Which hotel has a pool or beach access?

The Gwen has no on-site pool; Loews' supplier listing includes a wheelchair-accessible pool and both hotels are walkable to Lake Michigan beaches and the lakefront.

Which property is better for meetings or weddings?

For larger meetings and conferences choose Loews for its extensive meeting space; for weddings or smaller, design-forward events The Gwen's ballrooms and rooftop terraces are strong options.

Do either property have full-service spas?

The Gwen does not operate a full-service on-site spa (in-room massages can be arranged). Loews: on-site full-service spa — Not published.

More The Gwen, Michigan Avenue Chicago Comparison Guides

Explore how The Gwen, Michigan Avenue Chicago stacks up against other hotels nearby:

Outdoor terrace with potted plants and downtown Chicago skyline at The Gwen, Michigan Avenue Chicago
Book your stay

Rooftop dining & city views

  • Lowest rate guarantee
  • Complimentary perks & upgrades
  • 24/7 concierge
Check availability Call 888-605-1350
Offer terms

Price comparison & offer terms

These terms apply to the price comparison, Lowest Price Guarantee, free perks and concierge service shown on this site.

How we compare rates

The nightly rate shown is the lowest nightly rate we found for The Gwen, Michigan Avenue Chicago after searching every available night up to 12 months in advance, based on single occupancy (one guest). We compared that rate with publicly available rates on other online travel agencies (OTAs), such as Expedia, Hotels.com and similar sites, and show the price difference we found. We don't name the specific site each comparison came from.

Rates and availability change constantly. The rate for your dates, room type and number of guests may be different. The full price, including taxes and fees, is shown before you confirm.

Lowest Price Guarantee

Free perks & upgrades

24/7 concierge

General

BookResorts may change or end these offers at any time. These terms are in addition to our Terms & Conditions and Privacy Policy. BookResorts is an independent travel agency and is not affiliated with The Gwen, Michigan Avenue Chicago.
Legal

Terms & Conditions

Last updated: January 1, 2026

Please read these Terms carefully. They contain important information about limitations of our liability and the resolution of disputes through binding arbitration and a class action waiver (Section 16), and our right to change these Terms (Section 18).

1. Acceptance of these terms

These Terms & Conditions (the “Terms”) govern your access to and use of BookResorts and any booking you make through us. By using the site or making a reservation, you agree to these Terms. If you do not agree, please do not use the site.

2. Definitions

“We,” “us,” and “our” refer to BookResorts, operated by SVH Tours & Travel Services, Inc. “You” refers to the person using the site or making a reservation. A “Supplier” or “Travel Provider” is the hotel, resort, or other provider that supplies the travel services. “Travel Services” means the room stays and related services made available through us. “Content” means text, descriptions, images, reviews, and other material on the site.

3. Who we are

BookResorts is an independent online travel agency that acts as an intermediary between you and Suppliers. We are not a hotel, and we are not owned by, affiliated with, endorsed by, or sponsored by any hotel or brand featured on the site. When you book, your reservation is made with the Supplier through us as agent.

4. Eligibility & use of the site

You must be at least 18 years old (or the age of majority where you live) and able to enter a binding contract. You agree to use the site only to make legitimate reservations for yourself or for someone you are authorized to act for, to provide accurate and complete information, and to inform any other traveler of the terms that apply to their reservation.

5. Bookings & confirmation

All reservations are subject to availability and to the rate rules, restrictions, and policies shown at the time of booking. A reservation is confirmed only when you receive a confirmation from us. You are responsible for reviewing the rate rules (including cancellation terms) before you book.

6. Prices, fees, taxes & currency

Prices are shown in the currency indicated and include applicable taxes and fees unless stated otherwise; the total is displayed before you confirm. Our price may include a service fee and may differ from the rate offered directly by the Supplier. Currency conversions, where shown, are estimates. Certain taxes or resort fees may be collected by the Supplier at the property.

7. Cancellations, changes & refunds

Each rate carries its own cancellation policy, shown before you book (for example, non-refundable, or refundable up to a stated deadline). Refund eligibility and timing follow the policy attached to the rate you select. Service fees may be non-refundable. Failure to check in (“no-show”) may result in forfeiture of the amount paid, per the rate rules.

8. Your responsibilities

You are responsible for having valid identification and any required travel documents (such as a passport or visa), and for complying with the Supplier’s policies, including minimum check-in age, occupancy limits, deposits, and identification requirements. You are responsible for the accuracy of all guest information you provide.

9. Suppliers & third-party services

Suppliers are independent third parties. We are not liable for the acts, errors, omissions, representations, warranties, or negligence of any Supplier, or for the quality, condition, or safety of the travel services they provide. Any dispute regarding your stay or the services delivered is between you and the Supplier. Supplier terms and policies apply in addition to these Terms.

10. Third-party links

The site may contain links to third-party websites provided for your convenience. We do not control and are not responsible for those sites, and a link does not imply endorsement. Your use of any linked site is at your own risk and subject to that site’s terms.

11. Intellectual property

The site and its Content (excluding third-party trademarks) are owned by BookResorts or its licensors and are protected by law. Hotel names, logos, and trademarks are the property of their respective owners and are used only to identify the property being booked. You may not copy, scrape, or reuse any Content without permission.

12. Prohibited conduct

You agree not to use the site for any unlawful or fraudulent purpose; not to make speculative, false, or fraudulent reservations; not to use automated tools to access or scrape the site; and not to interfere with the site’s operation or security.

13. Reviews & user content

If you submit reviews or other content, you grant us a non-exclusive, royalty-free license to use, display, and distribute it in connection with our services. You are responsible for what you submit, and we may remove content at our discretion.

14. Disclaimers

The site, its Content, and the travel services are provided on an “as is” and “as available” basis, without warranties of any kind, whether express or implied, including as to accuracy, availability, or fitness for a particular purpose. We do not warrant that listings, prices, or descriptions are error-free.

15. Limitation of liability

To the fullest extent permitted by law, BookResorts will not be liable for any indirect, incidental, special, punitive, or consequential damages arising out of or connected with your use of the site or any booking. If we are found liable, our total liability will not exceed the greater of (a) the fees you paid to BookResorts for the booking at issue, or (b) US$100. This limitation reflects the allocation of risk between us.

16. Dispute resolution

We want to resolve any concern quickly and fairly. Before pursuing a formal claim, you agree to first contact our support team at 888-605-1350 or support@bookresorts.com and give us 60 days to resolve the matter informally. If we are unable to resolve it, any dispute will be handled by the state or federal courts located in California, as set out in Section 17 (either party may still bring qualifying claims in small claims court).

17. Governing law & venue

These Terms are governed by the laws of the State of California, USA, without regard to conflict-of-laws rules. Any permitted court action will be brought exclusively in the state or federal courts located in Los Angeles County, California, and you consent to their jurisdiction.

18. Changes to these terms

We may update these Terms from time to time. The version in effect at the time of your booking applies to that booking. Your continued use of the site after changes take effect means you accept the updated Terms.

19. Force majeure

We are not responsible for any failure or delay caused by events beyond our reasonable control, including severe weather, natural disasters, pandemics, strikes, government actions, or Supplier closures.

20. Miscellaneous

If any provision is found unenforceable, the remaining provisions stay in effect. Our failure to enforce a provision is not a waiver. These Terms are the entire agreement between you and us regarding the site.

21. Contact

Questions about these Terms or a reservation? Call our support team, available 24/7, at 888-605-1350.
Legal

Privacy Policy

Last updated: January 1, 2026

This Privacy Policy explains how BookResorts collects, uses, shares, and protects your personal information when you use our site or make a booking. For the purposes of applicable data protection law, the data controller is SVH Tours & Travel Services, Inc. (operating as BookResorts).

1. Information you provide

When you search, book, or contact us, we collect information such as your name, email, phone number, billing and payment details, the names and details of other guests, your travel dates and preferences, and the content of your communications with us.

2. Information we collect automatically

When you use the site, we automatically collect technical and usage data such as your device and browser type, IP address, approximate location, pages viewed, referring URLs, and interactions with the site, using cookies and similar technologies.

3. Information from other sources

We may receive information about you from Suppliers, business partners, fraud-prevention services, and (if you choose to connect one) social media platforms.

4. How we use your information

We use your information to process and manage bookings; communicate with you about reservations; provide customer support; personalize your experience; send marketing where permitted (with the ability to opt out); analyze and improve the site; prevent fraud and secure our services; and comply with legal obligations.

5. How we share your information

To complete a booking, we share necessary details with the relevant hotel and room Suppliers and with payment processors. We may also share information with service providers who support our operations, with advertising and analytics partners, with our corporate affiliates, in connection with a business transfer, with authorities where required by law, and with your consent.

6. Cookies & tracking

We use essential, performance, functional, and advertising cookies and similar technologies. You can manage non-essential cookies through your browser and through our cookie settings. For more detail, see our Cookie Policy.

7. Your privacy rights

Depending on where you live, you may have the right to access, correct, delete, or restrict the use of your personal information, to data portability, and to opt out of marketing.

EEA/UK (GDPR): You may access, rectify, erase, restrict, or object to processing of your data, withdraw consent, and lodge a complaint with your local supervisory authority. We process data based on your consent, the performance of a contract, our legitimate interests, and legal obligations.

California (CCPA/CPRA): You may request to know, delete, or correct your personal information, and limit the use of sensitive personal information, without discrimination. We do not sell or share your personal information as those terms are defined under California law, so no opt-out is necessary. To exercise any of your rights, contact us at support@bookresorts.com; we verify requests before responding.

8. Data retention

We keep personal information for as long as needed to provide our services and to meet legal, tax, accounting, and dispute-resolution obligations.

9. Security

We use reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. International transfers

Your information may be processed in countries other than where you live. Where required, we put appropriate safeguards in place (such as standard contractual clauses) for those transfers.

11. Children’s privacy

The site is intended for adults and is not directed to children. We do not knowingly collect personal information from children under 18 without appropriate consent.

12. Third-party links & social features

The site may contain links to, or features from, third-party services. We are not responsible for the privacy practices of those third parties; please review their policies.

13. Changes to this policy

We may update this policy from time to time. The “last updated” date above reflects the current version, and we will provide notice of material changes where required.

14. Contact us

Questions or privacy requests? Reach our support team, available 24/7, at 888-605-1350 or by email at support@bookresorts.com.
About BookResorts · Independent since 1993

A better way to book your hotel

BookResorts is a full-service, independent travel agency connecting travelers to unforgettable stays since 1993. Detailed hotel information, competitive all-in rates and 24/7 concierge support, all in one place.

Est. 199330+ years
100K+Hotels & resorts
200+Countries
24/7Concierge
This is not the official website of The Gwen, Michigan Avenue Chicago. BookResorts is an independent travel agency and is not owned by, affiliated with, endorsed by or sponsored by The Gwen, Michigan Avenue Chicago or its parent brand.

Why travelers choose BookResorts

Best available rates

We compare rates from top suppliers. Taxes and fees included, no hidden charges.

100,000+ hotels & resorts

200+ countries and 2,000+ cities, from all-inclusives to boutique stays.

24/7 concierge

Real travel specialists to build, change or help with your reservation anytime.

Full transparency

Honest details on every property: rooms, amenities and policies.

Trusted since 1993

Three decades as a full-service, independent travel agency.

Secure & protected

Every booking is handled securely and your information is protected.

How booking with us works

Questions about a reservation? Our team is here 24/7 at 888-605-1350.
Full details in our Terms & Conditions and Privacy Policy.

Lowest Price + Free Perks

UsOthers
Nightly rate
Price guarantee✓
No hidden fees✓
Perks & upgrades✓
24/7 concierge✓
Check availability

vs. sites like Expedia, Hotels.com and other OTAs ·

Book by phone888-605-1350
Book nowLowest rates Call usAvailable 24/7
Photo viewer