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The Gwen, Michigan Avenue Chicago Chicago, Illinois
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Hotel comparison guide

The Gwen, Michigan Avenue Chicago vs LondonHouse Chicago, Curio Collection

The Gwen, Michigan Avenue Chicago is an Art Deco, family-welcoming Luxury Collection hotel on the Magnificent Mile with rooftop dining and direct access to The Shops at North Bridge—best for shoppers and couples who want a compact, design-forward downtown stay. LondonHouse Chicago, Curio Collection is an upscale riverfront lifestyle hotel with a famous rooftop and larger meeting facilities—read this if you prioritize river/Michigan Avenue Bridge views and a bigger hotel with wellness & meetings options.

Updated · about 0.5 km apart

Pink sofa and gold metal screen in the lobby lounge at The Gwen, Michigan Avenue Chicago

The Gwen, Michigan Avenue Chicago

Art Deco · Magnificent Mile · Rooftop views

Best for shopping and an intimate Art Deco downtown experience steps from the Magnificent Mile.

LondonHouse Chicago, Curio Collection, Chicago, Illinois

LondonHouse Chicago, Curio Collection

Riverfront · Famous rooftop · Larger meetings space

Best for riverfront views, rooftop nightlife, and larger groups or meetings.

Quick Verdict: The Gwen, Michigan Avenue Chicago vs LondonHouse Chicago, Curio Collection

When The Gwen wins: Choose The Gwen if you want a boutique-feeling, design-led stay right on the Magnificent Mile with direct mall access, compact event spaces, and family-friendly policies. It’s the stronger pick for shopping, smaller weddings, and an Art Deco atmosphere.

When LondonHouse wins: Choose LondonHouse if you want to be on the river/Michigan Avenue Bridge, want access to a high-profile rooftop scene, larger conference facilities, and more room-type/wellness variety. It’s the stronger pick for river views and larger meetings or groups.

Bottom line: Both hotels deliver strong rooftop appeal and central downtown locations. Pick The Gwen for Magnificent Mile shopping, Art Deco character, and a smaller, more intimate luxury stay; pick LondonHouse for riverfront positioning, rooftop energy, and bigger meeting/room capacity.

The Gwen, Michigan Avenue Chicago vs LondonHouse Chicago, Curio Collection – At a Glance

Side-by-side facts for The Gwen, Michigan Avenue Chicago and LondonHouse Chicago, Curio Collection
CategoryThe Gwen, Michigan Avenue ChicagoLondonHouse Chicago, Curio Collection
Overall vibeArt Deco, boutique-luxury, shopping-focusedUpscale riverfront lifestyle hotel with a lively rooftop
LocationHalf a block off Michigan Avenue (521 North Rush Street) — direct access to The Shops at North BridgeRiverfront at Michigan Avenue Bridge (85 East Wacker Drive) — steps from Chicago Riverwalk
Size (rooms)311 rooms, 34 suites452 guestrooms
Building / ageHistoric 1927/1929 McGraw-Hill Art Deco buildingModern upscale riverfront hotel (modern conversion/large building)
PoolsNo on-site swimming poolNot published
Restaurants & bars3 on-site dining concepts including Upstairs at The Gwen (rooftop) and Kostali2 restaurants and 2 bars/lounges; Bridges restaurant and rooftop bar highlighted
Spa & wellnessNo full-service on-site spa; 24-hour fitness center with Tonal & Peloton bikesFull-service spa on site and fitness facilities
Known forMagnificent Mile shopping access, rooftop American dining, Art Deco detailsFamous rooftop and river/Michigan Avenue Bridge location
Event & meeting spaceAbout 15,901 sq ft event space; multiple ballrooms and rooftop terrace (max reception ~300)Large conference space (25,000 sq ft / 2,323 m²) and extensive meeting facilities
Family / age policyFamily-welcoming; booking guest must be 21+ to check in

A Look Inside The Gwen, Michigan Avenue Chicago

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Location: The Gwen vs LondonHouse

The Gwen, Michigan Avenue Chicago – Location

The Gwen sits on the Magnificent Mile with direct access to The Shops at North Bridge and short walks to Riverwalk and Millennium Park.

  • Address: 521 North Rush Street, Chicago, IL 60611
  • Steps from Michigan Avenue shopping; enclosed access to The Shops at North Bridge
  • Short walk to Chicago Riverwalk, Millennium Park, Oak Street Beach (walking distances vary)

Best for guests who want shopping and central downtown access.

LondonHouse Chicago, Curio Collection – Location

LondonHouse is on the river at Michigan Avenue Bridge, placing it immediately by the Chicago Riverwalk and with direct bridge/river views.

  • Address: 85 East Wacker Drive, Chicago, IL 60601
  • Steps from Chicago Riverwalk and the Michigan Avenue Bridge
  • Close to Grant Park and Millennium Park (short walks)

Best for guests who want riverfront views and proximity to the Riverwalk.

Rooms: compact, design-led vs larger-room variety

The Gwen, Michigan Avenue Chicago – Rooms

The Gwen offers 311 rooms including 34 suites in an Art Deco landmark with several terrace suites.

  • 9 room types listed (Superior, Deluxe, Grand Room, Junior Suite, Superior/Deluxe Suites, terrace suites)
  • Rooms emphasize classic design; 311 total rooms and 34 suites
  • Complimentary basic Wi‑Fi included; accessible rooms available

Choose The Gwen for historic character and a smaller room inventory concentrated on suites and terrace rooms.

LondonHouse Chicago, Curio Collection – Rooms

LondonHouse has a larger roster of room types, including wellness-focused rooms and multiple accessible/amenity-rich options.

  • 452 guestrooms listed with a wide range of named room types (e.g., 1 KING PELOTON WELLNESS ROOM WITH THERABODY)
  • Some rooms highlight fitness/wellness gear and in-room features (Hydrow, Peloton)
  • Complimentary wireless internet and laptop-compatible safes noted

Choose LondonHouse if you want more room options and wellness-focused room variants.

Dining & drinks: rooftops and Mediterranean vs riverfront staples

The Gwen, Michigan Avenue Chicago – Dining & drinks

Dining at The Gwen centers on Upstairs at The Gwen rooftop, Kostali Mediterranean on the lobby level, and Tipsy Tea experiences.

  • Upstairs at The Gwen — rooftop American restaurant, cocktails, fire pits, breakfast–late-night service
  • Kostali — Mediterranean lobby-level restaurant (reservations required)
  • Tipsy Tea — weekend boozy afternoon tea (DJ, themed towers)

The Gwen mixes rooftop skyline dining with Mediterranean and playful weekend tea events.

LondonHouse Chicago, Curio Collection – Dining & drinks

LondonHouse offers American cuisine at Bridges plus rooftop dining/drinks, with two restaurants and two bars/lounges noted.

  • Bridges — American cuisine in one of the hotel's restaurants
  • Two restaurants and two bars/lounges; rooftop a signature venue
  • Continental breakfasts available for a fee; room service offered

LondonHouse is focused on riverfront and rooftop dining with multiple bar/lounge options.

Pools / signature amenity: rooftop scenes vs river views

The Gwen, Michigan Avenue Chicago – Pools / signature amenity

The Gwen does not have an on-site swimming pool; its signature guest draw is the rooftop terrace and proximity to shopping and the city skyline.

  • No on-site pool (indoor or outdoor)
  • Rooftop terrace and Upstairs at The Gwen provide skyline views and seasonal rooftop programming
  • Outdoor terraces used for events and intimate weddings

The Gwen is not suitable for travelers prioritizing a hotel pool; its rooftop and shopping access are the main draws.

LondonHouse Chicago, Curio Collection – Pools / signature amenity

LondonHouse’s signature amenity is its riverfront location and high-profile rooftop, with conference and event spaces supporting larger gatherings.

  • Famous rooftop with skyline and river views near Michigan Avenue Bridge
  • Located directly on the Chicago Riverwalk for easy waterside access
  • Large event footprint supports weddings and conferences

LondonHouse is the stronger choice for guests wanting river/Michigan Avenue Bridge sightings and rooftop energy.

Wellness & nightlife: fitness-first vs full-service spa and rooftop nightlife

The Gwen, Michigan Avenue Chicago – Wellness & nightlife

Wellness at The Gwen centers on a 24-hour fitness center with Tonal and Peloton bikes; nightlife centers on seasonal rooftop programming.

  • 24-hour fitness center with treadmills, Tonal, two Peloton bikes, and free weights
  • No full-service on-site spa; in‑room massages can be arranged or off-site partners used
  • Rooftop events (Wine Wednesdays, Live Jazz, seasonal firepit concepts) provide evening entertainment

Good for guests who want to keep workouts consistent but not for those seeking an on-site spa or pool.

LondonHouse Chicago, Curio Collection – Wellness & nightlife

LondonHouse lists a full-service spa and multiple bars/lounges; its rooftop is a focal point for evening activity.

  • Full-service spa and spa treatment rooms listed in supplier amenities
  • Number of bars/lounges: 2; rooftop draws evening crowds
  • Business center and extensive conference spaces support corporate nightlife and events

Better choice if you want an on-site spa and a lively riverfront rooftop scene.

Who Wins? Best Pick by Travel Style

Best for Magnificent Mile shopping
Chandelier and blue lounge chairs around a sculpture in The Gwen lobby

The Gwen, Michigan Avenue Chicago

The Gwen — direct lobby access to The Shops at North Bridge and immediate proximity to luxury retailers.

Best for riverfront views & rooftop energy
LondonHouse Chicago, Curio Collection, Chicago, Illinois

LondonHouse Chicago, Curio Collection

LondonHouse — positioned at the Michigan Avenue Bridge and known for its high-profile rooftop.

Best for meetings & events
LondonHouse Chicago, Curio Collection, Chicago, Illinois

LondonHouse Chicago, Curio Collection

LondonHouse — larger total conference space (25,000 sq ft / 2,323 m²) for bigger meetings and exhibitions.

Best for boutique historic character
Pink sofa, gold screen and mirrored bar visible in The Gwen lobby seating area

The Gwen, Michigan Avenue Chicago

The Gwen — housed in the landmark McGraw-Hill Art Deco building with interior design and smaller-room scale.

Frequently asked questions

The Gwen, Michigan Avenue Chicago vs LondonHouse Chicago, Curio Collection: FAQs

See all FAQs →
Which hotel is better for shoppers?

The Gwen. It’s steps from the Magnificent Mile with direct access to The Shops at North Bridge.

Which hotel has a pool?

The Gwen does not have an on-site pool. LondonHouse’s supplier listing does not publish a pool; confirm directly with the hotel if a rooftop seasonal pool is important to you.

Which hotel is better for river views?

LondonHouse — it sits on the river at the Michigan Avenue Bridge and is steps from the Chicago Riverwalk.

Are either property’s restaurants open for breakfast?

The Gwen serves breakfast (Upstairs at The Gwen); LondonHouse lists continental breakfast available for a fee.

Which is better for meetings or weddings?

LondonHouse has larger overall conference space; The Gwen offers distinctive Art Deco ballrooms and rooftop terraces for more intimate to mid-size events.

Outdoor terrace with potted plants and downtown Chicago skyline at The Gwen, Michigan Avenue Chicago
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