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The Gwen, Michigan Avenue Chicago Chicago, Illinois
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Hotel comparison guide

The Gwen, Michigan Avenue Chicago vs Viceroy Chicago

The Gwen, Michigan Avenue Chicago is an Art Deco, family-welcoming Luxury Collection hotel on the Magnificent Mile; this guide is for travelers who want shopping‑and‑rooftop energy close to downtown. Viceroy Chicago is a stylish 4.5-star Gold Coast hotel for design-focused guests seeking contemporary glamour and a fashionable neighborhood stay.

Updated · about 0.8 km apart

Pink sofa and gold metal screen in the lobby lounge at The Gwen, Michigan Avenue Chicago

The Gwen, Michigan Avenue Chicago

Art Deco · Magnificent Mile · Rooftop dining

Best for shoppers and guests who want direct access to the Magnificent Mile and a lively rooftop restaurant and bar.

See rooms & suites
Viceroy Chicago, Chicago, Illinois

Viceroy Chicago

Contemporary glamour · Gold Coast · Design-focused

Best for travelers who prefer a fashion-forward boutique hotel in the Gold Coast with lake and city views and a seasonal outdoor pool.

Quick Verdict: The Gwen, Michigan Avenue Chicago vs Viceroy Chicago

When The Gwen wins: Choose The Gwen if you want being steps from Magnificent Mile shopping, a prominent rooftop dining/drinks scene (Upstairs at The Gwen and Tipsy Tea), landmark Art Deco character, and extensive event/wedding spaces.

When Viceroy wins: Choose Viceroy Chicago if a contemporary-design hotel, seasonal outdoor pool, lake-view rooms/suites, and a quieter Gold Coast neighborhood setting are higher priorities.

Bottom line: Both are stylish downtown hotels with city energy; pick The Gwen for immediate Magnificent Mile access and rooftop social life, or Viceroy for modern design, lake views and a hotel pool.

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The Gwen, Michigan Avenue Chicago vs Viceroy Chicago – At a Glance

Side-by-side facts for The Gwen, Michigan Avenue Chicago and Viceroy Chicago
CategoryThe Gwen, Michigan Avenue ChicagoViceroy Chicago
Overall vibeArt Deco landmark with lively rooftop social spacesContemporary, design-forward Gold Coast luxury
LocationHalf a block off Michigan Avenue / direct access to The Shops at North Bridge1118 North State Street in the Gold Coast, within a 10-minute walk of Michigan Avenue and Lake Michigan
Size (rooms)311 rooms including 34 suites180 guestrooms
Ages / Check-in minimumAll ages welcome; booking guest must be 21+
PoolsNo on-site poolOutdoor seasonal pool (open May–October) with pool sun loungers
Restaurants & barsUpstairs at The Gwen (rooftop), Kostali (Mediterranean), Tipsy Tea and a lobby barSomerset (onsite restaurant) plus a bar/lounge and room service (limited hours)
Spa / WellnessNo full-service on-site spa; 24-hour fitness center and in-room massage optionsFitness facilities and concierge; no full-service spa listed in supplier data
Known forMagnificent Mile shopping access and rooftop dining/rooftop eventsFashionable design hotel with lake-view rooms and a seasonal pool
Meeting & event spaceExtensive event spaces (about 15,900 sq ft across multiple ballrooms and terraces)Conference space approx. 13,440 sq ft with 12 meeting rooms
Accessibility & family servicesWheelchair-accessible public areas, accessible rooms; family-welcoming with kids amenities

A Look Inside The Gwen, Michigan Avenue Chicago

The Gwen, Michigan Avenue Chicago: rooms & suitesRooms & suitesThe Gwen, Michigan Avenue Chicago: diningDiningThe Gwen, Michigan Avenue Chicago: spa & wellnessSpa & wellness
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Location: The Gwen vs Viceroy Chicago

The Gwen, Michigan Avenue Chicago – Location

The Gwen sits a block off Michigan Avenue with direct lobby access to The Shops at North Bridge.

  • Steps from Magnificent Mile boutiques and high-end shopping.
  • Short walk to the Chicago Riverwalk and Millennium Park.
  • Historic 1929 McGraw‑Hill Building facade in River North/Streeterville.

Best pick if you want to be in the center of Magnificent Mile shopping and immediate downtown access.

Viceroy Chicago – Location

Viceroy Chicago is in the Gold Coast, about a 10-minute walk from Michigan Avenue and Lake Michigan.

  • Located on North State Street, close to Oak Street Beach and the lakefront.
  • Within walking distance of 360 Chicago and cultural nightlife.
  • Quieter Gold Coast neighborhood compared with the Magnificent Mile block-by-block bustle.

Better for travelers who want a fashionable neighborhood near the lake but still within easy reach of Michigan Avenue.

Rooms: layout, views and numbers

The Gwen, Michigan Avenue Chicago – Rooms

The Gwen has 311 rooms and 34 suites with classic Art Deco details and modern amenities.

  • Room types include Superior, Deluxe, Grand Rooms and multiple suite configurations (some with terraces and sofa beds).
  • Complimentary basic Wi‑Fi and in‑room amenities; pet policy allows small dogs.
  • No specific lake-view inventory listed; emphasis is on city and Magnificent Mile views and terrace rooms.

Choose The Gwen for more rooms, historic character, and suite/terrace options near the Magnificent Mile.

Viceroy Chicago – Rooms

Viceroy has about 180 guestrooms with many room categories that include lake‑view options and accessible variants.

  • Room list includes Viceroy King, Viceroy Deluxe Lake View King, Viceroy Lake View Suite, and multiple junior and luxury suites.
  • Rooms feature minibars, espresso makers, down comforters, 55-inch Smart TVs and complimentary Wi‑Fi.
  • Accessible room types and several lake-view rooms/suites are explicitly offered.

Pick Viceroy if lake views and a contemporary room inventory with suites are priorities.

Dining & drinks: rooftop vs neighborhood restaurants

The Gwen, Michigan Avenue Chicago – Dining & drinks

Dining at The Gwen centers on rooftop and Mediterranean concepts with a lively bar program.

  • Upstairs at The Gwen — rooftop American dining, cocktails, fire pits and skyline views (reservations recommended).
  • Kostali — Mediterranean restaurant on the lobby level (reservation required; smart casual).
  • Tipsy Tea — weekend boozy afternoon tea with DJs and themed towers; plus a lobby bar.

The Gwen is for guests who want rooftop views, social dining and Mediterranean dinner options steps from the Magnificent Mile.

Viceroy Chicago – Dining & drinks

Viceroy offers an on-site restaurant called Somerset and a bar/lounge with room service.

  • Somerset serves as the hotel's primary restaurant and includes a bar/lounge.
  • Breakfast is available for a fee on weekdays; room service is offered during limited hours.
  • Concierge can arrange nearby dining and neighborhood recommendations in Gold Coast.

Viceroy works for travelers who want a single in‑house restaurant and prefer exploring local Gold Coast dining.

Pools & signature amenity

The Gwen, Michigan Avenue Chicago – Pools & signature amenity

The Gwen does not have an on-site swimming pool; outdoor lake and beach options require a short walk.

  • No indoor or outdoor pool on the property.
  • Oak Street Beach and the lakefront are within walking distance from the Magnificent Mile.
  • Rooftop terraces and outdoor event spaces are available for socializing.

Avoid The Gwen if an on-site pool is a must — it's focused on rooftop social spaces and urban access instead.

Viceroy Chicago – Pools & signature amenity

Viceroy Chicago features a seasonal outdoor pool and terrace for summer use.

  • Outdoor seasonal pool with sun loungers; pool open roughly May–October.
  • Pool hoist and accessible path features are noted in supplier listing.
  • Close enough to Oak Street Beach and Lake Michigan for beach visits as well.

Viceroy is the clear choice for guests who want an on-site seasonal pool plus easy lake access.

Wellness & nightlife

The Gwen, Michigan Avenue Chicago – Wellness & nightlife

Wellness at The Gwen centers on a 24-hour fitness center; nightlife is anchored by the rooftop bar and seasonal events.

  • 24-hour fitness center with treadmills, Tonal, two Peloton bikes and free weights.
  • No full-service on-site spa; in-room massages can be arranged through third parties.
  • Active rooftop programming (happy hour, live jazz, Tipsy Tea and seasonal firepit experiences).

The Gwen suits guests who prioritize fitness and rooftop nightlife rather than a hotel spa or pool.

Viceroy Chicago – Wellness & nightlife

Viceroy lists fitness facilities and concierge services; nightlife leans on nearby Gold Coast bars and the hotel's restaurant/lounge.

  • Fitness facilities on site and concierge for booking city nightlife and activities.
  • Seasonal rooftop/terrace programming and the on‑site restaurant provide evening options.
  • No full-service spa shown in the supplier listing; wellness leans on fitness and pool.

Viceroy offers fitness and pool options with neighborhood nightlife nearby; it is less focused on large rooftop events.

Who Wins? Best Pick by Travel Style

Best for Magnificent Mile shoppers
Chandelier and blue lounge chairs around a sculpture in The Gwen lobby

The Gwen, Michigan Avenue Chicago

Direct lobby access to The Shops at North Bridge and steps from flagship stores.

Best for a hotel pool and lake views
Viceroy Chicago, Chicago, Illinois

Viceroy Chicago

Seasonal outdoor pool and multiple lake-view room categories.

Best for rooftop dining and social nightlife
Pink sofa, gold screen and mirrored bar visible in The Gwen lobby seating area

The Gwen, Michigan Avenue Chicago

Upstairs at The Gwen offers skyline dining, cocktails, fire pits and regular events.

Best for design-focused, quieter neighborhood stays
Viceroy Chicago, Chicago, Illinois

Viceroy Chicago

Fashion-forward Gold Coast location with contemporary styling and smaller property scale.

Frequently asked questions

The Gwen, Michigan Avenue Chicago vs Viceroy Chicago: FAQs

See all FAQs →
Which hotel is closer to Magnificent Mile shopping?

The Gwen is directly adjacent to the Magnificent Mile with direct access to The Shops at North Bridge; Viceroy is a short walk away in the Gold Coast.

Do either hotel have an on-site pool?

Viceroy Chicago has a seasonal outdoor pool (May–October). The Gwen does not have an on-site pool.

Which hotel is better for families?

Both welcome families, but The Gwen highlights family amenities and direct shopping access; Viceroy provides pool access and lake views that may appeal to families as well.

Is there a full-service spa at either property?

Neither hotel's primary facts list a full-service on-site spa; The Gwen offers in-room massage arrangements and fitness facilities, while Viceroy lists fitness amenities but no full spa in the supplier listing.

More The Gwen, Michigan Avenue Chicago Comparison Guides

Explore how The Gwen, Michigan Avenue Chicago stacks up against other hotels nearby:

Outdoor terrace with potted plants and downtown Chicago skyline at The Gwen, Michigan Avenue Chicago
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